Introducing Brand DNA and Personality Training
Introduction
Your brand has a voice. Your team spent years developing it — in your copy, your service style, the way you talk to customers. Your AI agent should speak it too.
That's what Brand DNA is: personality training for your AI agent.
What You Can Shape
- Personality traits — friendly, professional, helpful, playful
- Tone style — from formal to casual
- Answer style — from strictly factual to creative
- Emoji usage — from none to expressive
- Agent type — human-like, digital assistant, or hybrid
Why It Matters
Customers don't experience "AI" — they experience your business. A luxury real-estate agency and a street-food restaurant should not answer in the same voice. With Brand DNA, each agent sounds unmistakably like the brand behind it.
The personality applies everywhere your agent works: the website widget, WhatsApp, and your standalone chat page.
How to Try It
Open your dashboard, go to your agent's Persona DNA settings, and adjust the sliders. Changes apply immediately — test them live in the preview chat and tune until it sounds like you.
